The Global Fight Against Junk Food: Parents from Kenya to Nepal Share Their Struggles

This menace of industrially manufactured edible products is a worldwide phenomenon. Even though their consumption is especially elevated in the west, constituting over 50% the typical food intake in places such as the United Kingdom and United States, for example, UPFs are replacing fresh food in diets on every continent.

This month, a comprehensive global study on the health threats of UPFs was issued. It cautioned that such foods are exposing millions of people to persistent health issues, and urged swift intervention. Previously in the year, an international child welfare organization revealed that more children around the world were suffering from obesity than too thin for the initial instance, as processed edibles overwhelms diets, with the steepest rises in low- and middle-income countries.

A leading public health expert, an academic specializing in dietary health at the a prominent Brazilian university, and one of the analysis's writers, says that businesses motivated by financial gain, not personal decisions, are propelling the transformation in dietary behavior.

For parents, it can appear that the complete dietary environment is opposing them. “On occasion it feels like we have absolutely no power over what we are putting on our child's dish,” says one mother from the Indian subcontinent. We conversed with her and four other parents from internationally on the expanding hurdles and frustrations of supplying a nutritious food regimen in the time of manufactured foods.

Nepal: ‘She Craves Cookies, Chocolate and Juice’

Bringing up a child in this South Asian country today often feels like fighting a losing battle, especially when it comes to food. I cook at home as much as I can, but the moment my daughter goes out, she is surrounded by vibrantly wrapped snacks and sugary drinks. She continually yearns for cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. One solitary pizza commercial on TV is all it takes for her to ask, “Is it possible to eat pizza today?”

Even the school environment perpetuates unhealthy habits. Her school lunchroom serves flavored drink every Tuesday, which she eagerly awaits. She receives a six-piece biscuit pack from a friend on the school bus and chocolates on birthdays, and confronts a french fry stand right outside her school gate.

On certain occasions it feels like the whole nutritional ecosystem is undermining parents who are simply trying to raise healthy children.

As someone employed by the a national health coalition and spearheading a project called Promoting Healthy Foods in Schools, I understand this issue deeply. Yet even with my knowledge, keeping my young child healthy is extremely challenging.

These repeated exposures at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not only about the selections of the young; it is about a food system that encourages and advocates for unhealthy eating.

And the statistics mirrors precisely what households such as my own are going through. A demographic health study found that over two-thirds of children between six and 23 months ate junk food, and a substantial portion were already drinking flavored liquids.

These statistics are reflected in what I see every day. A study conducted in the area where I live reported that 18.6% of schoolchildren were overweight and more than seven percent were suffering from obesity, figures directly linked with the rise in processed food intake and more sedentary lifestyles. Additional analysis showed that many Nepali children eat sugary treats or manufactured savory snacks on a regular basis, and this frequent intake is linked to high levels of dental cavities.

Nepal urgently needs stronger policies, healthier school environments and tougher advertising controls. Until then, families will continue waging a constant war against processed items – an individual snack bag at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My position is a bit particular as I was compelled to move from an island in our chain of islands that was ravaged by a major hurricane last year. But it is also part of the stark reality that is confronting parents in a part of the world that is feeling the very worst effects of environmental shifts.

“The situation definitely deteriorates if a storm or volcanic eruption destroys most of your vegetation.”

Prior to the storm, as a food nutrition and health teacher, I was extremely troubled about the increasing proliferation of convenience food outlets. Currently, even community markets are complicit in the transformation of a country once defined by a diet of fresh regional fruits and vegetables, to one where oily, salted, sweetened fast food, loaded with manufactured additives, is the choice.

But the condition definitely intensifies if a severe weather event or mountain activity destroys most of your crops. Unprocessed ingredients becomes scarce and prohibitively costly, so it is exceptionally hard to get your kids to consume healthy meals.

Regardless of having a regular work I flinch at food prices now and have often resorted to choosing between items such as vegetables and meat and eggs when feeding my four children. Serving fewer meals or smaller servings have also become part of the post-disaster coping strategies.

Also it is quite convenient when you are balancing a stressful occupation with parenting, and scrambling in the morning, to just give the children a couple of coins to buy snacks at school. Unfortunately, most campus food stalls only offer manufactured munchies and sweet fizzy drinks. The outcome of these difficulties, I fear, is an rise in the already widespread prevalence of lifestyle diseases such as adult-onset diabetes and hypertension.

Kampala's Landscape: A Fast-Food Dominated Environment

The symbol of a international restaurant franchise towers conspicuously at the entrance of a shopping center in a urban area, challenging you to pass by without stopping at the takeaway window.

Many of the kids and caregivers visiting the mall have never ventured outside the borders of this East African nation. They certainly don’t know about the past financial depression that inspired the founder to start one of the first American international food chains. All they know is that the three letters represent all things modern.

Throughout commercial complexes and each trading place, there is quick-service cuisine for any income level. As one of the costlier choices, the fried chicken chain is considered a treat. It is the place city residents go to mark birthdays and baptisms. It is the children’s reward when they get a good school report. In fact, they are hoping their parents take them there for festive celebrations.

“Mum, do you know that some people take takeaway for school lunch,” my 14-year-old daughter, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a regional restaurant brand selling everything from morning meals to burgers.

It is Friday evening, and I am only {half-listening|

Kevin Williams
Kevin Williams

A passionate collector and historian with over a decade of experience in sourcing and restoring vintage items.

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